Alex Lane@alexlane_demo
Finished the song. Booked the release date. Then stared at a blank promotion plan. Having a shortlist of people who actually cover my sound makes the next step feel manageable.
Sample post · Fictional artist & review
Your next release.
A plan to get it heard.
Music promotion starts before you press publish.
Build a release plan, shape your story, and find the right people to approach.
No signup. No card. Start with what you need.
BEFORE THE RELEASEMake the music.
Make the music.
Plan the introduction.
A practical starting point for your next single, EP or album.
Choose your release date →- 01Get your story readyMusic link, photos, credits and a clear angle.
- 02Build a relevant shortlistPress, curators and radio that fit your sound.
- 03Keep the conversation goingLaunch, follow up thoughtfully and learn.
★★★★★
Jordan Miles@jordanmiles_demo
The part I needed help with wasn’t recording another chorus. It was knowing who to send the single to. A relevant Collection is such a useful starting point.
Sample post · Fictional artist & review
Nia K.@niak_demo
My favorite bit: the context behind the contact. I can write a pitch that sounds like me and gives someone a reason to listen.
Sample post · Fictional artist & review
Riley Stone@rileystone_demo
I came for playlists and ended up exploring sync. Never thought about where my instrumentals could fit beyond streaming. 🎧
Sample post · Fictional artist & review
Eva Morgan@evamorgan_demo
One place for the release, the people I want to pitch, and the conversations I need to follow up on. That is the kind of organization my next EP needs.
Sample post · Fictional artist & review
Milo Reed@miloreed_demo
The song is personal. The introduction should be too. Being able to shape a pitch before sending it is a big part of why this makes sense to me.
Sample post · Fictional artist & review
Sofia Blue@sofiablue_demo
Release week used to feel like posting a link and hoping. This makes the work around a release feel like something I can actually plan.
Sample post · Fictional artist & review
Kai Rivers@kairivers_demo
A focused list beats another night of opening tabs. Press, radio, curators. Now I know what to research and who to introduce myself to.
Sample post · Fictional artist & review
Luca Grey@lucagrey_demo
Looking at the brand-music Collections made me think differently about my catalog. Some of these tracks have a life outside an album.
Sample post · Fictional artist & review
Amara W.@amaraw_demo
I want to build relationships that last past release Friday. Saving the people and the context is the part I keep coming back to.
Sample post · Fictional artist & review
Noah June@noahjune_demo
We finally have the same view of the campaign. Which Collection to start with, what to say, and who needs a follow-up. Much easier to keep everyone moving.
Sample post · Fictional artist & review
Dani Rose@danirose_demo
Making the song took months. It deserves a thoughtful introduction. Love the idea of bringing the release and the outreach into the same place.
Sample post · Fictional artist & review
Give your next release
a direction in 3 steps.
Your artist or release linkAnalyze my artist →
Your sound is the starting point.1. Connect your music
Start with your artist name or music link. VP uses your sound, story and releases to understand where you fit.
2. See who fits
Find relevant media, radio, curators, labels and Collections—with context to help you choose who to approach.
Your next singleA pitch with a reason to listen.
Ready for your review
3. Make your introduction
Prepare a relevant pitch, review it, and reach out. Keep the conversation and your next follow-up together.
Start with your artist. Build from there.
START WHERE YOU ARELess guesswork.
Less guesswork.
One useful next step.
Free resources for independent artists promoting a single, EP or album.
01FREE TOOL
Your release date. Your next steps.
Turn a date into an editable promotion checklist. Download your plan and calendar.
Build my release plan 02PRACTICAL GUIDEGive your next song a plan.
What to do before release day, what to prioritize, and how to keep going after Friday.
Learn how to promote a song 03EDITABLE TEMPLATESTell the story behind the music.
Single, EP and album press releases you can personalize, copy and download.
Write my press release 04OUTREACH GUIDEFind people who fit your sound.
Research music blogs and playlist curators, check relevance, and make a thoughtful introduction.
Find the right peopleMUSIC PROMOTION, EXPLAINEDMake it easier for
Make it easier for
the right people to listen.
Music promotion is the work around a release that helps people discover your songs and stay connected to you. It can include your own content, fan communication, press outreach, playlist pitching, radio and live performances.
You do not need to do every channel at once. Choose an audience, a realistic goal and a few actions you can sustain. The toolkit helps you prepare; Virtual Publicist helps you explore relevant people and opportunities.
Read the song promotion guide →FROM PREPARATION TO PEOPLEGot a plan?
Got a plan?
Find who fits your music.
Explore curated music-industry Collections on Virtual Publicist.
Find your press starting point
Explore media contacts for artist promotion.
Explore the media Collection ↗Find a direction for your release
Browse Collections for press, radio, sync and more.
Browse VP Collections ↗Making R&B? Start with context.
Explore media and editors covering your sound.
Explore R&B media in VP ↗These links open VP, which publishes this toolkit. Artwork is from VP’s collection library. Inclusion in a Collection does not guarantee a reply, coverage or placement.
GOOD QUESTIONSBefore your
Before your
next release.
Can I promote my music without a big budget?
Start with the assets you already have, a realistic release plan and a small relevant shortlist. Your time still has a cost: prioritize a few channels you can manage instead of trying everything. Read the budget section.
Is this Virtual Publicist?
This is a free resource published by Virtual Publicist. The planner and templates work here without a VP account. Artist analysis, Collections and outreach tools are on the separate VP website.
Will these tools guarantee streams or coverage?
No. The toolkit helps you prepare and make more relevant introductions. Listeners, editors and curators make their own decisions.
Can I use the toolkit for an already-released song?
Yes. Use the planner to identify the post-release tasks and choose a fresh, honest reason to share the track. Do not present an old release as new or backdate a pitch.
Where does the information I enter go?
The planner and template editor run in your browser. We do not send your entries to VP. Download your work before leaving; this version does not save it between visits.
A place for the stories
behind the next release.
Press pitches. Playlist shortlists. A clearer next step.
Fictional review examples for this private preview—not real customer posts or ratings.
Alex Lane@alexlane_demo
Finished the song. Booked the release date. Then stared at a blank promotion plan. Having a shortlist of people who actually cover my sound makes the next step feel manageable.
Sample post · Fictional artist & review
Jordan Miles@jordanmiles_demo
The part I needed help with wasn’t recording another chorus. It was knowing who to send the single to. A relevant Collection is such a useful starting point.
Sample post · Fictional artist & review
Nia K.@niak_demo
My favorite bit: the context behind the contact. I can write a pitch that sounds like me and gives someone a reason to listen.
Sample post · Fictional artist & review
Riley Stone@rileystone_demo
I came for playlists and ended up exploring sync. Never thought about where my instrumentals could fit beyond streaming. 🎧
Sample post · Fictional artist & review
Eva Morgan@evamorgan_demo
One place for the release, the people I want to pitch, and the conversations I need to follow up on. That is the kind of organization my next EP needs.
Sample post · Fictional artist & review
Milo Reed@miloreed_demo
The song is personal. The introduction should be too. Being able to shape a pitch before sending it is a big part of why this makes sense to me.
Sample post · Fictional artist & review
Sofia Blue@sofiablue_demo
Release week used to feel like posting a link and hoping. This makes the work around a release feel like something I can actually plan.
Sample post · Fictional artist & review
Kai Rivers@kairivers_demo
A focused list beats another night of opening tabs. Press, radio, curators. Now I know what to research and who to introduce myself to.
Sample post · Fictional artist & review
Luca Grey@lucagrey_demo
Looking at the brand-music Collections made me think differently about my catalog. Some of these tracks have a life outside an album.
Sample post · Fictional artist & review
Amara W.@amaraw_demo
I want to build relationships that last past release Friday. Saving the people and the context is the part I keep coming back to.
Sample post · Fictional artist & review
Noah June@noahjune_demo
We finally have the same view of the campaign. Which Collection to start with, what to say, and who needs a follow-up. Much easier to keep everyone moving.
Sample post · Fictional artist & review
Dani Rose@danirose_demo
Making the song took months. It deserves a thoughtful introduction. Love the idea of bringing the release and the outreach into the same place.
Sample post · Fictional artist & review